As a professional SEO firm, we keep track of the latest trends search engine trends. Google recently launched a new feature in their search results page that allows users to further filter their search results.
This was an anticipated and inevitable move by Google since Twitter recently announced they will be enhancing their real-time Twitter search engine. Many in the search marketing field have crowned Twitter the king of real-time search because of it’s ability to quickly index Tweets by Twitter users, enabling Twitter’s search engine to display real-time search results of emerging news trends. Something that Google hasn’t been able to keep up with since Google’s search engine indexes all types of content (not just Twitter feeds). Google has been known to take several days or weeks to re-index websites for new content.
Google’s New Options
With Google’s new options, searchers are now given options to enhance their search results by:
- Filtering the type of results (forum, video, reviews)
- Filtering by date published
- Showing more text or more graphics
- As well as giving the user the ability to expand their search with related searches, wonder wheel or through a timeline
Google has been known to continually tinker with their search results page. Adding new features at a dizzying pace. Features such as:
- Single in-line site links
- Showing search results for correct spellings
- Suggesting related search queries
- Including blog, news & YouTube links as part of Universal Search
- And the list goes on…
Time will tell whether this latest feature will truly enhance the search experience. Or whether Google is again diluting their core strength; which is, providing relevant search results in a clean & simple format.
Comments on this entry are closed.